Our Story

In the world of Jiu-Jitsu, where technique, discipline, and determination intertwine, there lies a brand that embodies the spirit of this extraordinary martial art. Welcome to Upside Down, a brand created by Jason Matherley, a passionate practitioner and visionary in the Jiu-Jitsu community.

Jason's journey into Jiu-Jitsu began with humble beginnings. He was drawn to the art's complexity and the transformative power it had on individuals both on and off the mats. As he immersed himself deeper into the world of Jiu Jitsu, Jason realized that there was an opportunity to merge his love for the sport with his passion for design and fashion.

Upside Down was born from Jason's desire to bring something unique and authentic to Jiu-Jitsu enthusiasts. The name itself pays homage to the inverted nature of Jiu-Jitsu, where techniques and strategies often defy conventional expectations. It symbolizes the brand's commitment to challenging the status quo, pushing boundaries, and embracing the unconventional.

Every Upside Down product tells a story. From Jiu Jitsu Gis to shorts, Rashguards to spats, Bags to T-shirts, and Hoodies, each piece is meticulously crafted with a focus on quality, comfort, and style. Jason believes that Jiu-Jitsu apparel should not only enhance performance but also reflect the individuality and passion of the practitioners who wear them.

Upside Down's designs blend modern aesthetics with timeless elements inspired by Jiu Jitsu's rich history. From bold graphics to intricate details, each piece is thoughtfully created to embody the essence of the art and resonate with the Jiu-Jitsu community. Whether you're a seasoned black belt or just beginning your journey, Upside Down offers apparel that empowers you to express your love for Jiu-Jitsu in a distinctive and meaningful way.

Beyond the apparel, Upside Down is committed to fostering a sense of unity and inclusivity within the Jiu-Jitsu community. It is a brand that embraces diversity, encourages mutual respect, and celebrates the shared values that bring practitioners together. Upside Down aims to create a global community of like-minded individuals who are passionate about Jiu-Jitsu and dedicated to self-improvement.

Through Upside Down, Jason Matherley invites you to join the journey of redefining what it means to be a Jiu-Jitsu practitioner. With apparel that combines artistry, functionality, and a touch of rebellion, Upside Down aims to inspire and empower individuals to approach Jiu Jitsu and life from a different perspective.

So, come and explore the world of Upside Down. Embrace the unexpected. Defy gravity. Together, let's turn the Jiu-Jitsu world upside down.